Titolo del progetto: ECO ACT
Selezionato per il Concorso Borse di Studio 2009/2010, Master in Pubblicità – Art Direction and Copywriting, Scuola di Comunicazione, IED Milano.

This project takes a broader look at today’s active citizen life in which the rapidity and alternation  of information facilitates the  superficiality and induces more of acceptance and satisfaction and less reflection and reaction.
In an increasingly quick-fix makeover society it is important to find the fastest way to  transmit an eco message. This is why, in this project I used simple, funny and slightly ironic phrases  which aim to make us stop and question our perspectives. The project encourages the simple actions that  could mean so much for the environment. It encourages people to ask themselves if the newest technology discovery is really worth having in their homes giving the great amount of resources needed for the production and, most important, the air and water pollution that results from the process.

This campaign is comprised of a number of origami animals as an image of life. In our increasingly visual world this kind of representational solution to address this situation has proven to be more and more effective. Each piece of paper hold a short message. After reading the message, the person finds himself or herself holding a piece of creased paper which reminds him or her of the unnecessary paper thrown out every day.