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	<title>Professioni Creative &#187; packaging design</title>
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		<title>Sara Luisa Toro Ochoa</title>
		<link>http://professionicreative.com/sara-luisa-toro-ochoa/20/</link>
		<comments>http://professionicreative.com/sara-luisa-toro-ochoa/20/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 08:00:44 +0000</pubDate>
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				<category><![CDATA[Design]]></category>
		<category><![CDATA[packaging design]]></category>

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		<description><![CDATA[Titolo del progetto:<strong>Fique</strong>
Selezionato per il concorso borse di studio 2008-09, Master in  Packaging Design , Scuola di  Design ]]></description>
			<content:encoded><![CDATA[<p>Titolo del progetto: <strong>Fique</strong><br />
Selezionato per il concorso borse di studio 2008-09, <a href="http://www.ied.edu/Courses/Design/Master-Courses/Milan/Packaging%20Design%20(English%20language)/info.html?courseId=DRA007I">Master in  Packaging Design</a> , <a href="http://www.ied.edu/Courses/Milan/Master-Courses/Design/">Scuola di  Design </a></p>
<p>Il mio progetto riguarda un packaging per frutti colombiani molto costosi.</p>
<p>Tale packaging che propongo è realizzato in Fique, una fibra naturale estratta da una pianta colombiana utilizzata sia dall’industria che dagli artigiani.</p>
<p>Durante il processo industriale di lavorazione di tale fibra vengono prodotti avanzi che non sono utilizzati in altri processi produttivi ma che possono essere impiegati in una maniera differente.</p>
<p>Il mio packaging utilizza infatti tale scorie di lavorazione, biodegradabili al 100%. Oltre ad esse ho pensato di impeigare del cartoncino che completa la confezione, ma che è altrettanto semplice da smaltire dopo l’utilizzo. Facilmente immagazzinabile, protegge il profumo e il gusto dei cibi, caratteristiche fondamentali per il packaging degli alimenti.</p>
<p>Oltre 75.000 famiglie colombiane vivono della raccolta di Fique. L’utilizzo della sua fibra nel design permetterebbe di supportarle economicamente, promuovendo anche l’investimento in nuove piantagioni.</p>
<p>Ho deciso di partecipare al progetto speciale  perchè è stata un’ottima possibilità di impiegare la mia creativitàe la mia abilità di designer in una tematica importante e specifica. Utilizzando materiali di scarto della lavorazione del fique ho mostrato come sia possibile una nuova esplorazione della produzione industriale  più attenta all’ambiente.</p>
<p>My Project consists on a food packaging system for expensive Colombian fruits.  The packages I propose are made out of Fique,  Colombia&#8217;s natural fiber, which is grown and treated in the country side.  Both industrial and artisan products can be made from this fiber.</p>
<p>During the industrial process a leftover called “ripio” is produced.  This material is often disposed of and not used in any productive way.  It is burned in a caldron as a source of energy.  This is not only very contaminating to the air, but it is like burning money or raw material that could be used productively to generate income.</p>
<p>100% fique products, or products combined with other natural material are 100% biodegradable.  This makes my package system proposal environmentally friendly because no pollutant wastes would be generated.  With the creation of a fique fiber/fique ripio left over cardboard we can achieve a material that will totally comply with packaging, handling, storing and protection requirements for food packaging, plus this material helps preserve smell and taste which is very important when packaging food.</p>
<p>Over 75.000 Colombian families live from fique harvesting.  The design of new products with this natural material will help the families&#8217; income and allow them to keep relying on this plantation as their means of support.  Social responsibility is very important in our country and this is a great way to support it.</p>
<p>The packages illustrated on the following pages are for high priced fruits produced in Colombia.  The main reason for choosing them is that they can easily absorb the packaging costs and enhance the fruits´ properties furthermore, the package provides  the additional advantage of brand and producer recognition which is not often taken into account in these types of products.</p>
<p><a href="http://professionicreative.com/Fique.pps">Fique.pps</a></p>
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